1～3 item / All 3 items
Possible to rank high in search engines like Yahoo and Google.
It refers to advertisements that are displayed only when specific keywords are used in the search results screen of a search engine. Listing ads are shown only when searching with pre-specified keywords or URLs. By setting keywords that your target users are likely to use, it enables a cost-effective advertising strategy.
![Column VOL.4 Customer Acquisition Strategies in Web Marketing [Advertising]](https://image.mono.ipros.com/public/product/image/20e/2000729142/IPROS78519265405872299656.jpeg?w=280&h=280)
In the previous discussions, I talked about the two categories of web marketing: "Content" and "Public Relations." This time, I will talk about "Advertising."
Advertising, as the name suggests, is about "broadly informing a large number of people about companies, products, services, etc." Listing ads are advertisements conducted for specific keywords on platforms like "Google" and "Yahoo!" They appear at the top when searched on search engines, allowing for effective approaches to users who are interested in products or services, thus making it easier to enhance cost-effectiveness. Additionally, there is the advantage of being able to set budgets freely and starting with a low budget easily. On the other hand, there is a drawback that it is not suitable for approaching users whose needs are not yet apparent. Social media advertising is essential in current website management, as utilizing social media is indispensable. For example, it is used to create 'connections' with consumers and targets through Facebook's "Like Ads" or Twitter's "Promoted Accounts." Furthermore, by disseminating through Instagram's "Post Ads" or Twitter's "Promoted Tweets," many ads are utilized with the aim of 'communicating' by directing users who click on the ads to specific pages or encouraging app installations.
![[Success Case] Keijendo Products](https://image.mono.ipros.com/public/product/image/175/2001528930/IPROS1186225394277318850.png?w=280&h=280)
A case where "authenticity" and "web customer acquisition" were achieved simultaneously through branding and web advertising.
We would like to introduce a case where we proposed branding and listing advertising to Keijendo Products, a printing company. The company was so busy with its printing work that it had no time to invest in its website, which was in a nearly neglected state. With "branding + listing advertising," the influx of customers from the web dramatically improved, and we received feedback that they were very satisfied with the numerical results. [Case Overview] ■ Services Implemented - Branding - Listing Advertising ■ Effects of Implementation - Dramatic increase in web customer acquisition *For more details about the case, please refer to the related links. Feel free to contact us for more information.
